No retainers. No shared Checkatrade leads. No paying for tyre-kickers. Exclusive local driveway appointments booked directly into your calendar — you only pay when they actually show up.
One contractor per area. Exclusive appointments. No show = you don't pay.
The Problem
If your lead flow depends on any of these, you're paying for enquiries — not jobs.
The same lead goes to 4–6 other contractors. You compete on price, pay for it whether you win or not, and half the time the homeowner ghosts you anyway.
You pay £40–60 for every enquiry whether it answers the phone or not. Leads go cold, numbers are wrong, and you've already paid. No accountability — just invoices.
£1,500/month upfront. Promises of "brand awareness" and "campaigns take time." Three months later, nothing in the diary and a hole in your bank account.
Great when it works. Useless when it dries up. You can't scale what you can't predict. One quiet month and you're scrambling.
Feast or famine. Busy in summer, dead in winter. You can't hire, can't grow, can't plan. That's not a business — that's hope.
StoneFront runs targeted Meta ads that reach homeowners in your service area who are actively planning driveway work. We qualify them, book them into your calendar, and you only pay £127 when they actually turn up for the quote. No show — no charge.
The Process
Three steps. You focus on quoting and closing — we handle everything else, including getting homeowners through your door.
We build the ads from scratch — copy, creative, targeting — aimed at homeowners in your exact service postcodes looking for driveway, resin, block paving or patio work. We go live within 48 hours. You cover the ad spend; we handle the rest.
Anyone who clicks the ad answers qualifying questions — homeowner status, project type, location, timeline. If they pass, they book a quote appointment directly into your calendar. No chasing, no cold calling. A confirmed date and time lands in your diary.
You only pay the £127 appointment fee when the homeowner actually turns up for the site visit. If they don't show, you don't pay for that slot. Simple as that. No show up, no charge — your risk is eliminated.
How It Looks in Practice
Here's what the appointment booking system looks like when it's running in your area. Replace with your own results once live.
Why StoneFront
We don't do brand strategy or content calendars. We get driveway and paving contractors in front of homeowners who actually show up. That's the whole job.
No retainer. No pay-per-enquiry guessing game. No chasing people who gave the wrong number. You pay £127 only when a homeowner actually turns up to your site visit. If they don't show, you don't pay. That's it.
We don't send the same homeowner to multiple contractors. We work with one driveway company per service area. When you arrive for the quote, you're the only person they're expecting. No price wars with 5 other lads.
£127 per shown appointment — nothing else. No retainer, no 6-month lock-ins, no cancellation fees, no minimum spend. If it's working, you keep going. If not, you stop. Simple.
We don't send a report and shrug. If the campaign isn't generating shown appointments, we change the creative, adjust the targeting, and test new copy until it does. You have a direct line to the person running your ads.
How Others Take Your Money
How StoneFront Operates
Our Guarantee
We back everything we say with real operational commitments — not vague promises about "brand building."
From your onboarding call to live ads in your area — typically within two working days. No month-long "strategy phases." No unnecessary back-and-forth. We move fast.
This is the core of the model. You are charged £127 only when the homeowner physically turns up to the quote. No-shows cost you nothing. You know exactly what you're spending and exactly what you're getting.
We work with one driveway or paving contractor per service area. Your appointments are never shared with or sold to another contractor. You're always the only person that homeowner is meeting.
WhatsApp or call. No support tickets, no account managers relaying messages. You speak directly to the person building and running your ads — and they're accountable to your results.
You pay ad spend directly to Meta, and £127 to us only when a homeowner physically shows up for the quote. Nothing hidden. Nothing on top.
Every ad, every qualifying question, every targeting decision is built around driveway and paving contractors specifically. Not repurposed from a solar panel or double glazing campaign from six months ago.
If a homeowner books an appointment and doesn't turn up, you are not charged the £127 fee. No exceptions, no arguments, no "well technically they were on the way." If they didn't show, you don't pay. That's the model — and it puts the risk entirely on us to produce homeowners who actually turn up.
Common Questions
Straight answers. No fluff.
Your Revenue Potential
Adjust the sliders to see what a consistent flow of shown driveway quote appointments could mean for your business — in real money.
That's potentially an extra £360,000/year from a predictable flow of shown driveway quote appointments.
Illustrative only. Results vary by area, trade, and close rate. Based on your inputs above.
Ready to Fill Your Diary
Book a free 20-minute call. We'll confirm your area is available, walk through realistic appointment volumes, and show you exactly what the system looks like. No pressure. No pitch deck. Straight talk.
Check Area Availability →No retainer. No contract. £127 only when they show up. Live within 48 hours.